Its thin form-factor should blend right in to most bookshelves, and that’s no accident. In a press release announcing the speaker, the company says its design was “inspired by the compact form factor of a book” with side panels that wrap around like a cover, and a logo on the front that’s meant to evoke a title printed on the spine.

This thing looks great. I can mentally imagine where it would stand on my bookshelf. I see what book would surround it, obviously my prettiest ones.

But 600 eurodollars for the black unit; 750 for the golden one. That's a shit ton of books you could buy instead. And I bet most of us wouldn't even hear a sound difference between this and a random Sonos or AirPlay Mini.