And, most importantly, as any economist will tell you, taxing something doesn’t just bring in revenue, it decreases whatever you tax. This is why we have things like cigarette taxes and pollution taxes. It’s a tool to get less of something. So, in this case, Australia is saying it wants to tax links to news on Facebook, and Facebook responds in the exact way any reasonable economist would predict: it says that’s just not worth it and bans links. That’s not incompatible with democracy. It’s not bringing a country to its knees. The country said “this is how much news links cost” and Facebook said “oh, that’s too expensive, so we’ll stop.”

Contrary to the idea that this is an “attack” on journalism or news in Australia, it’s not. The news still exists in Australia. News companies still have websites. People can still visit those websites.

I don't usually link to political stuff on here because I can't be bothered. And I typically don't take Facebook's side because I dislike the company. But in this case, I believe Facebook is right in what they are doing, and Google is in the wrong for paying this tax.

I work at a newspaper, in marketing. And I believe that if a newspaper fails to innovate, it's their task to try to find a solution. And no crying to the governments isn't one.

At my company, we actively try to keep the percentage of traffic coming from Facebook and Google very low so that in case they ever change something to their algorithm, we won't get hit as hard.**