Spotify's new device is unique in that it isn't a standalone product; it requires a mobile phone to work. The device itself is a touch screen with a handful of physical buttons and a big knob for navigating the service's offerings. [...] Car Thing doesn't have a rechargeable battery or built-in speakers either. Power is provided by a USB-C to USB-A cable that must be plugged into a power source, and sound can be routed to your car's audio system with a dedicated cable or over Bluetooth.

This thing looks great. I have absolutely no need for it1, but damn, does it look nice. And I like that name.

It seems unclear, though, if this will become a product Spotify wants to sell. As Spotify writes in their press release:

Car Thing from Spotify is currently a limited product launch, available in the U.S. on an invite-only basis. For a set time, Car Thing is available at no cost (excluding shipping) to select Spotify listeners.

I hope it'll be successful and launch in other countries. With this, you won't ever need to get the newest car to enjoy a full Spotify experience while driving. And this is a way safer solution than having to use your mobile phone.


  1. My car, a Ford Fiesta, has CarPlay. CarPlay is excellent; I love CarPlay!